How Brand Photos Will Help You STAND OUT | Lethbridge Brand Photographer
Lethbridge Small Business Brand Photographer | As a small business owner and creative, STANDING OUT is key to growing your business. In a world where people scrolling by can make or break your business, you need photos that grab your ideal client’s attention, bring your brand to life, and differentiate you from everyone else in your industry. The truth is: brand photos are no longer a luxury, they’re your super power!
Think of your brand as a puzzle. The photos we create are just a piece of the puzzle — but they’re the last piece; the piece that ties everything together.
Without the visual aspect, your marketing and online brand presence become a jumble of words and colours. Your visuals help tell the story — they spark emotion, build connection, and show your audience who you are and what your business is all about. #WinWin
Here are 3 ways brand photos will help you stand out:
1. They’ll establish trust and credibility.
If you aren’t showing your face, you’re missing out on a huge opportunity to connect with your audience! That know, like, and trust stuff the marketing gurus all talk about? It’s true. And the quickest way to make it happen? You know it. Putting your face out there.
2. They’ll differentiate you from your competition.
Imagine this: your ideal client is trying to decide between you and someone else in your industry. They pull up your social media accounts, side-by-side, and here’s what they notice: one account is full of industry standard graphics. You know the ones I’m talking about… the ones handed down by head office that everyone in your broker/firm re-posts. Then they pull up yours. Your face is all over account, as well as photos showcasing who you are and what you do. Which one do you think they’re most likely to work with?
Even if others in your industry are using brand photos, having photos that really showcase who YOU are will attract the clients that will mesh with you.
3. They’ll attract your dream clients and help you build a connection with them.
Forget the overly curated, super posed photos. I’m here to capture the soul of your business — the untamed, authentic, and unapologetic. Why? Because in today’s world, it’s not just about selling a service; it’s about crafting a connection. Your dream clients (or any client, if we’re being honest) isn’t making purchasing decisions randomly — they’re choosing who to work with or which business to buy from based off the connection they have with YOU.
By creating visuals that speak directly to your target audience’s desires, goals, and pain points, you’ll attract your ideal clients — the ones who resonate with you and your brand on a deep, emotional level.
For more information on brand photos, you can visit my website! Or find me on social media and follow along.
Not sure what to do with your Lethbridge Small Business Brand Photos? HERE are the first things you should do with your new photos!
