breaking news:
Entrepreneurs are creating unstoppable momentum in their businesses… all thanks to brand photos that actually work.
I believe that brand photos aren’t just about how you look. They’re about how you feel when you see yourself.
That spark? That moment of recognition where you think, “Oh, this is me. This is who I’ve been becoming.” That’s the kind of shift that goes way beyond a photoshoot.
I know, because I’ve lived it. For years, I hid behind people-pleasing and played small in my own life and business. But the first time I saw myself in brand photos that reflected who I really was (not the watered-down version, not the “keep everyone happy” version) something changed. It was both a coming home to myself and a reaching toward new levels I hadn’t dared to claim.
HERE's THE DEAL:
Those photos gave me the momentum to finally step into the next-level version of myself.
They allowed me to show up fully, unapologetically, and as the woman I’d been hiding all along. And from that place? Everything in my business shifted... the way I showed up online, the way I sold, and most importantly, the way I believed in myself.
That’s the momentum I want for every single one of my clients. Because when you feel aligned and unstoppable, you don’t just show up differently, you grow differently.
The real me? I'm equal parts big-dreaming CEO and everyday human who celebrates wins with a chai latte and secretly adds too many plants to my house.
SINCE YOU'RE HERE YOU SHOULD PROBABLY KNOW...
If you love...
spending summer days at the lake, getting your tan on while your kids splash and play...
curling up in the sunshine with a good book and a frothy chai in hand (extra whip on mine, please!)...
or filling the little moments with your favourite people, puzzles, dance parties, and cozy 9 p.m. bedtimes...
... then we're basically already best friends.
bonus points if your idea of "exercise" is a brisk walk to grab snacks for family game night. kidding... mostly.
The (messy, honest) backstory...
For a long time, I shrunk myself down to fit into boxes I didn't belong in. Religion told me who I should be. Relationships told me to play small. People-pleasing had me saying yes when every ounce of my gut screamed no. I wore the masks. I followed the rules. I stayed quiet, even when I wanted to scream.
And sure, from the outside it might have looked "fine." But on the inside? I was exhausted. Misaligned. Disconnected from who I really was.
NEXT // →
At the age of twenty-five, I found myself at a crossroads — a single mom with four young kids, no financial safety net, and no clear path forward. I had stayed in a relationship longer than I wanted to, in part because I wanted so badly for it to work, but also because I couldn't see how to make it work on my own. The weight of that realization hit me hard.
So I started the work.
Therapy. Coaching. Re-writing the stories I told myself. Healing the ones that kept me playing small. And slowly... like really slowly at first... I began to show up differently.
I started dreaming bigger. Saying things out loud (even when my voice shook). Wearing the leopard print pants to the school assembly even though they made me feel a little too seen. Admitting I hated the book when everyone else in book club loved it.
NEXT // →
I didn't want to just survive — I wanted to build a life for myself and my kids that felt meaningful, fulfilling, and free. Free to make choices for me, my family, and our future. Free from the fear of "what if."
Starting my business was my way out, but it wasn't just about earning money. It was about creating something I'm proud of, something that aligns with the dreams I've been carrying for so long. Along the way, I realized how much power there is in showing up fully, building a brand that feels authentic, and attracting the kind of clients who make the work feel like magic.
Most importantly: I stopped being afraid to take up space.
And that right there? That's my why.
NEXT // →
I know what it's like to feel stuck, unsure of how to turn your potential into progress. I also know how transformational it is to create a business that truly reflects you — a business that not only supports you financially but also gives you the time freedom to live your life the way you've always imagined.
Because showing up as your authentic self changes everything.
It shifts the way you feel in your business, the way you connect with people, and the way clients see you.
That's why I don't just take photos that look pretty. I create photos that let you own your voice, magic, and expertise, unapologetically. So that when you do take up space, your dream clients find you, see you, and say yes to working with you.
start over // →
I'm here to help you get there. Because no one should feel trapped by circumstances or unseen in their own story. Your business should be a source of empowerment, joy, and freedom... and I'm here to help you make that happen.
Want a little more?
Scroll the glossary below to find more fun facts about me!
→ // A - E
A
Alignment. When my work, life, and chai consumption feel perfectly in sync. It's the ultimate goal.
B
Bookworm. What I become when I get my hands on a Kate Morton novel. Historical mysteries > reality, every. single. time.
C
Chucks. My go-to shoe of choice because wearing them makes my kids think I'm cool. Plus they're comfy and go with practically everything.
D
Dream client. Someone who I connect with, that isn't afraid to get out of the box, and is dying to love their visual brand. (Hey, friend!)
E
Empowerment. Helping women step into their confidence and build a business (and life) they love. My purpose.
F - J
K - O
P - T
U - Z
Want a little more?
Scroll the glossary below to find more fun facts about me!
A - E
F
Five. The number of kids I have. I know... it's practically a million. But I wouldn't trade our big, loud, full of love family for anything!
G
Goggles. Ridiculously oversized, snorkelling ones I have to wear when attempting to surf at the lake cuz... contacts. Fashion icon, clearly.
H
HomeSense. My happy place. Warning: a trip here may result in spontaneous redecorating.
I
Interior Design. My alternate dream career if I wasn't a photographer. Catch me on Pinterest, dreaming about home renos and beautiful spaces.
J
Jesus. My Saviour. Through Him I can do all things.
→ // F - J
K - O
P - T
U - Z
Want a little more?
Scroll the glossary below to find more fun facts about me!
A - E
K
KD. The food I make when my husband isn't home to cook. Can be substituted for nachos or a charcuterie board. (Read: I'm not a cook.)
L
Lake life. Summers spent in the sunshine, on the boat, working on my tan and making questionable surfing attempts.
M
Marc Anthony. The curl cream I couldn't live without.
N
Night owl. What I turn into when I'm sucked into a good book or filling my notes app with all sorts of big ideas.
O
"Oh shit handle!" What I grabbed (and the face I made) when my fourteen year-old got behind the steering wheel for the very first time 😅
F - J
→ // K - O
P - T
U - Z
Want a little more?
Scroll the glossary below to find more fun facts about me!
A - E
P
Puzzles. Yes, I'm basically an old lady. But there's something about fitting the pieces together that's oddly satisfying.
Q
Quiet time. Those rare, peaceful moments when this introverted gal gets to recharge.
R
Reuse. What I do with my Starbucks coffee cups because sometimes a girl just wants to feel bougee on a home-made budget. (Don't worry, I rinse them!)
S
Scott. My rock and biggest cheerleader. Also, my husband. I would not be where I am today if it wasn't for the love and encouragement he gives me daily.
T
Transformation. What happens when women finally see themselves reflected in their brand and step into their power.
F - J
K - O
→ // P - T
U - Z
Want a little more?
Scroll the glossary below to find more fun facts about me!
A - E
U
Unstoppable. How I feel when I have a clear plan, a chai in hand, and my family cheering me on.
V
Vision boards. Because if you don't dream it, how can you make it happen? My head's full of audacious goals.
W
Whipped cream. The unsung hero of any good chai latte. You can't skip it.
X
X-clamation points. (It's a stretch, I know.) Because no matter how many times I try rewriting something, I can't help but use too many of them!
Y
YES! My energy when a new client books — or when I find the perfect piece at HomeSense.
F - J
K - O
P - T
→ // U - Z
Z
Zzzzs. Crawling into bed at 9 p.m. with my book or a good show is my happy place. Old lady vibes? Maybe. Worth it? Definitely.
