breaking news —
Playing it small in a business that doesn't reflect your magic? Not the vibe.
Feeling stuck with a dream and no clear path to make it happen? Also not it.
Sadly, I've been there.
When I first started, my business was a hot mess with a DIY website, zero consistency, and selfies snapped on my phone.
It wasn't bad, but it wasn't me. It didn't scream, "I'm a boss who knows her stuff." Instead, it whispered, "Hi, I'm new here and I'm winging it."
Spoiler alert: that vibe doesn't attract dream clients — or give you much confidence.
here's the story:
I knew I had more to offer.
I could feel the potential bubbling under the surface...
... but my online presence wasn't doing me any favours. It wasn't connecting with the people I truly wanted to serve or showcasing the magic I was bringing to the table. So, I took a leap, booked a brand shoot for myself, and honestly? Everything changed.
They gave me the confidence to show up authentically, market my business boldly, and connect with clients who get it. The kind of clients who trust me, value my expertise, and don't need convincing that I'm the right fit.
Brand photos didn't just elevate my business; they gave me the freedom to dream bigger and finally feel like the business owner I always knew I could be.
... but my online presence wasn't doing me any favours. It wasn't connecting with the people I truly wanted to serve or showcasing the magic I was bringing to the table. So, I took a leap, booked a brand shoot for myself, and honestly? Everything changed.
They gave me the confidence to show up authentically, market my business boldly, and connect with clients who get it. The kind of clients who trust me, value my expertise, and don't need convincing that I'm the right fit.
Brand photos didn't just elevate my business; they gave me the freedom to dream bigger and finally feel like the business owner I always knew I could be.
those photos became the foundation of a brand i'm now proud to show off.
The part where I tell you all the things that makes me human and you decide if we'll vibe.
now we skip to the good part...
If you love...
spending summer days at the lake, getting your tan on while your kids splash and play...
curling up in the sunshine with a good book and a frothy chai in hand (extra whip on mine, please!)...
or filling the little moments with your favourite people, puzzles, dance parties, and cozy 9 p.m. bedtimes...
... then we're basically already best friends.
bonus points if your idea of "exercise" is a brisk walk to grab snacks for family game night. kidding... mostly.
A little bit of backstory...
At the age of twenty-five, I found myself at a crossroads — a single mom with four young kids, not a penny to my name, and no clear path forward. I had stayed in a relationship longer than I wanted to, in part because I wanted so badly for it to work, but also because I couldn't see how to afford life on my own. The weight of that realization hit me hard.
NEXT // →
At the age of twenty-five, I found myself at a crossroads — a single mom with four young kids, no financial safety net, and no clear path forward. I had stayed in a relationship longer than I wanted to, in part because I wanted so badly for it to work, but also because I couldn't see how to make it work on my own. The weight of that realization hit me hard.
That experience lit a fire in me.
I didn't want to just survive — I wanted to build a life for myself and my kids that felt meaningful, fulfilling, and free. Free to make choices for me, my family, and our future. Free from the fear of "what if."
Starting my business was my way out, but it wasn't just about earning money. It was about creating something I'm proud of, something that aligned with the dreams I'd been carrying for so long. Along the way, I realized how much power there is in showing up fully, building a brand that feels authentic, and attracting the kind of clients who make the work feel like magic.
NEXT // →
I didn't want to just survive — I wanted to build a life for myself and my kids that felt meaningful, fulfilling, and free. Free to make choices for me, my family, and our future. Free from the fear of "what if."
Starting my business was my way out, but it wasn't just about earning money. It was about creating something I'm proud of, something that aligns with the dreams I've been carrying for so long. Along the way, I realized how much power there is in showing up fully, building a brand that feels authentic, and attracting the kind of clients who make the work feel like magic.
Now I get to help you do the same.
I know what it's like to feel stuck, unsure of how to turn your potential into progress. I also know how transformational it is to create a business that truly reflects you — a business that not only supports you financially but also gives you the time freedom to live your life the way you've always imagined.
NEXT // →
I know what it's like to feel stuck, unsure of how to turn your potential into progress. I also know how transformational it is to create a business that truly reflects you — a business that not only supports you financially but also gives you the time freedom to live your life the way you've always imagined.
Whether it's creating a life that lets you pour into your kids' dreams or fund your own wild adventures...
I'm here to help you get there. Because no one should feel trapped by circumstances or unseen in their own story. Your business should be a source of empowerment, joy, and freedom... and I'm here to help you make that happen.
start over // →
I'm here to help you get there. Because no one should feel trapped by circumstances or unseen in their own story. Your business should be a source of empowerment, joy, and freedom... and I'm here to help you make that happen.
I'd love to be your brand photographer — the one who helps you tell your story, elevate your online presence, and attract the clients who feel like they were made for you.
But more than that, I'm here to cheer you on, celebrate your wins (big and small), and remind you of the powerhouse you are. Because you deserve a business and a life that feels as amazing as you!
IN SUMMARY
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Scroll the glossary below to find more fun facts about me!
→ // A - E
A
Alignment. When my work, life, and chai consumption feel perfectly in sync. It's the ultimate goal.
B
Bookworm. What I become when I get my hands on a Kate Morton novel. Historical mysteries > reality, every. single. time.
C
Chucks. My go-to shoe of choice because wearing them makes my kids think I'm cool. Plus they're comfy and go with practically everything.
D
Dream client. Someone who I connect with, that isn't afraid to get out of the box, and is dying to love their visual brand. (Hey, friend!)
E
Empowerment. Helping women step into their confidence and build a business (and life) they love. My purpose.
F - J
K - O
P - T
U - Z
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A - E
F
Five. The number of kids I have. I know... it's practically a million. But I wouldn't trade our big, loud, full of love family for anything!
G
Goggles. Ridiculously oversized, snorkelling ones I have to wear when attempting to surf at the lake cuz... contacts. Fashion icon, clearly.
H
HomeSense. My happy place. Warning: a trip here may result in spontaneous redecorating.
I
Interior Design. My alternate dream career if I wasn't a photographer. Catch me on Pinterest, dreaming about home renos and beautiful spaces.
J
Jesus. My Saviour. Through Him I can do all things.
→ // F - J
K - O
P - T
U - Z
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A - E
K
KD. The food I make when my husband isn't home to cook. Can be substituted for nachos or a charcuterie board. (Read: I'm not a cook.)
L
Lake life. Summers spent in the sunshine, on the boat, working on my tan and making questionable surfing attempts.
M
Marc Anthony. The curl cream I couldn't live without.
N
Night owl. What I turn into when I'm sucked into a good book or filling my notes app with all sorts of big ideas.
O
"Oh shit handle!" What I grabbed (and the face I made) when my fourteen year-old got behind the steering wheel for the very first time 😅
F - J
→ // K - O
P - T
U - Z
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A - E
P
Puzzles. Yes, I'm basically an old lady. But there's something about fitting the pieces together that's oddly satisfying.
Q
Quiet time. Those rare, peaceful moments when this introverted gal gets to recharge.
R
Reuse. What I do with my Starbucks coffee cups because sometimes a girl just wants to feel bougee on a home-made budget. (Don't worry, I rinse them!)
S
Scott. My rock and biggest cheerleader. Also, my husband. I would not be where I am today if it wasn't for the love and encouragement he gives me daily.
T
Transformation. What happens when women finally see themselves reflected in their brand and step into their power.
F - J
K - O
→ // P - T
U - Z
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A - E
U
Unstoppable. How I feel when I have a clear plan, a chai in hand, and my family cheering me on.
V
Vision boards. Because if you don't dream it, how can you make it happen? My head's full of audacious goals.
W
Whipped cream. The unsung hero of any good chai latte. You can't skip it.
X
X-clamation points. (It's a stretch, I know.) Because no matter how many times I try rewriting something, I can't help but use too many of them!
Y
YES! My energy when a new client books — or when I find the perfect piece at HomeSense.
F - J
K - O
P - T
→ // U - Z
Z
Zzzzs. Crawling into bed at 9 p.m. with my book or a good show is my happy place. Old lady vibes? Maybe. Worth it? Definitely.