Ever wonder how a brand photographer nails the perfect blend of tranquillity and authenticity for a spa’s brand photos? Meet Pure Spa — a local, Lethbridge spa whose brand photography session goal was to have photos that were a visual invitation of serenity and pampering.
For Pure Spa, our goal went beyond showcasing the experience. They wanted brand photos that captured the heart of each client’s pampered journey. As a Lethbridge Brand Photographer, I turned every snapshot into a visual invitation to serenity. For instance, we were careful to use gentle hands during the massages and invited their client to close their eyes and relax. Doing so gave that visual of relaxation and tranquility.
It was vitally important to Pure Spa to ensure the focus of their brand photos was not on their service providers, but rather on their client. They wanted brand photos that captured their client’s moments of bliss, laughter, relaxation, and more — emotions that showcase the spa journey that is unique to each of their clients. For example, we made sure to capture photos of their clients laughing and enjoying their experience at the spa. Doing so allows others who are browsing the Pure Spa social media and/or website to envision themselves enjoying the experiences offered.
Pure Spa’s brand photos aren’t just for show; they seamlessly blend into their spa’s vibe, creating a consistent experience from online platforms to their physical space. It’s all about reinforcing their commitment to authenticity, inviting you to dive into the Pure Spa experience at first glance.
In conclusion, Pure Spa‘s secret sauce is a dash of authenticity and a sprinkle of visual storytelling, all captured through my lens. Next time you scroll through their website or social media, know you’re not just looking at images. You’re stepping into the world of pure bliss waiting for you at Pure Spa.
Want to see more Lethbridge brand sessions? Check out Kenzie May Co.’s right here.