Planning Your Brand Session: 3 Things to Consider
By now, you probably know the importance of brand photography. It plays a huge role in marketing your business and establishing yourself as the go-to expert within your industry. While having photos is so important, there is a huge difference between having pretty photos vs. having strategic photos. Which leads to the ultimate question: how should you go about planning your brand session?
Here are three things to consider next time you’re planning your brand session:
What is the context?
Having a clear understanding of what your brand photos will (primarily) be used for will help determine the type of photos you’ll need. Do you need new content for social media? Are you launching a new website? Keeping the context in mind will help guide other decisions, when it comes to your session.
(eg. If you’re re-doing your website, use your template/web design as a jumping off point. You’ll likely need a horizontal photos for headers and backgrounds, and photos of yourself for your about page, etc.)
What stories do you need to tell?
Brand stories are glimpses of who you are and what you do. When shown, they give a full picture of what your brand is all about. For example, a nail tech will want photos showcasing the process, after care procedures, and their personality.
Ask yourself, what will you be posting about over the next few months? What topics are you going to be covering? Which stories are important to share with your audience?
What are the vibes?
Knowing the desired vibe of your session is a great filter when planning all the details of your brand session. What emotions do you want your audience/ideal clients to feel when they see your photos?
Select 2-3 vibe words and use them as a guide when choosing what to wear, which colours to incorporate, props, locations, and more!
Creating strategic brand photos that give you the confidence to show up as the face of your brand is my jam. I help you attract your dream clients, have a bigger impact, and ultimately, get paid to do what you’re good at.
Looking for more information on the importance of strategic brand photos? Learn more here!
